About

I started as an artist
with no idea where to begin.

I'm Camryn, an artist first, a small business owner second, and a marketer only because I had to become one.

Portrait of Camryn Mclelland, founder of Beyond the Canvas Co

How Beyond the Canvas Co began.

I've been making things my whole life. Painting, styling, photographing. The creative part always came naturally. What didn't come naturally was everything that had to happen after the work was made: pricing it, talking about it, getting it in front of people who would love it.

When I started my own small business, I genuinely didn't know where to begin. I didn't know what to post, how to price myself, what a brand was supposed to sound like, or which of the hundred things I read online actually mattered. I pieced it together slowly through trial, error, a lot of late nights, and eventually content that worked and clients who came back.

Along the way I kept meeting other creatives and founders in exactly the spot I'd been in: incredibly talented, completely stuck on the business side, and a little embarrassed to admit it. That's the whole reason this exists.

I built Beyond the Canvas Co to help other people the way I wished someone had helped me.

So that's what I do now: marketing strategy, brand photography, and UGC and ongoing content for small businesses, creatives, and entrepreneurs. Not gatekept, not overcomplicated, and never in language that makes you feel behind. Just practical help from someone who has stood exactly where you're standing.

Soft focused olive branches against a cream wall
Interior of a minimalist neutral studio space with linen fabrics

Artist first

I approach every brand the way I'd approach a canvas, with composition, color, and feeling, not just metrics.

No gatekeeping

I explain the why behind every recommendation so you can eventually do it yourself if you want to.

Been there

Every service I offer is one I built for myself first as a small business owner and content creator.

Not sure where to begin?

That's exactly where I started. Tell me about your business and we'll figure out the first step together.

Say hello